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9+ years of experience at the intersection of user experience and business outcomes, shaping digital products that matter.

My Design Practise

I lead end-to-end design across the product lifecycle, shaping innovative solutions that impact millions of users. My practice blends data-driven insights with hypothesis-led innovation to establish bold long-term visions and high-value 0-to-1 opportunities.

CROSS COLLABORATION

Integrating research, data science, engineering, and product management to align goals, resolve trade-offs, and deliver high-impact outcomes in Agile environments.

HYPOTHESIS-LED DESIGN THINKING

Applying structured experimentation and data-backed hypotheses to validate solutions, drive customer-centered innovation, and deliver measurable results.

EXECUTIVE ALIGNMENT

Crafting compelling narratives that frame user value within strong business strategies, demonstrating clear, measurable impact to stakeholders. .

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UX LEADERSHIP AND ADVOCACY

Championing design excellence by leveraging emerging tools and trends, elevating processes, and evolving scalable design systems across teams. Resolving ambiguity through diagramming, facilitation, rapid prototyping, and feedback loops, accelerating product delivery and fostering agile collaboration.

Selected Works

I have a track record of identifying opportunities for innovation in ambiguous problem spaces, and setting a bar for design excellence with high fidelity visuals, information architecture, and service design.

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Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
Click or drag a file to this area to upload.
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

Your contact information*

How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.
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